Al Hikmah
December 21, 2023
Digitilize Web
August 21, 2023
From Dull to Delight
(BRUMMIE FOOD TRUCK)
Project Type
Final Major Project (Postgraduate)
Tools
- - Adobe Photoshop
- - Adobe Illustrator
Techniques
- - Sketching
- - Laser Cutting
- - Viyon Printing
- - Illustrations
- - Photography
How Truck Art Adapted to British Culture Influences Human Mood in Restaurant Interior Design?
My research focuses on traditional Pakistani art that has been influenced by British culture. Employing truck art as a tool to bring natural joy, comfort, and thoughtful comfort to the busy human race. Like in Pakistan, "Truck Adda" are highway eateries where truck drivers, who expend a lot of mental energy operating this heavy vehicle through long working hours, late at night and early in the morning, far from their families, get a chance to unwind and spend some quality time alone. These habitats are created using vibrant colors and cultural patterns, which act as a form of mental treatment for the people who inhabit them. I created the idea of the Brummie Truck for immigrants in the UK who whilst adjusting to city life, miss their homeland and families.
The idea of integrating the vivid cultural aspects of Birmingham City into the spectacular truck artwork serves as a revolutionary and inspirational venture that transcends beyond the superficial expression of exterior design and explores producing a meaningful and varied experience. By combining two different artistic traditions, this idea hopes to promote intercultural understanding and offer a tranquil haven amidst the hectic routines of contemporary life. This evaluation investigation attempts to shed light on the advantages, disadvantages, and potential consequences of this unusual mix of culture, creativity, and volunteer work.
The harmonious blending of vibrant truck art from Pakistan with cultural icons from Birmingham is one of this model's many qualities, as it promotes cultural fusion and harmony. This interaction builds a link that transcends geographic limits and celebrates diversity and mutual admiration. Additionally, the sense of community fostered by the emotional resonance of well-known icons is enhanced by the 24/7 food truck concept, which combines art and food to meet a variety of requirements. The holistic approach to well-being, which includes a room for truck drivers, emphasizes compassion and strengthens the voices of disadvantaged groups.
